We do _experience.
User. Customer. Reader. Human.
Hey, I’m Niko
"I design the systems behind great products: teams, workflows, decisions, and AI-enabled experiences."
Let’s talk
Social profile:
Most companies think UX is buttons and colours.
I think it's strategy.
Most teams don’t struggle because of talent.
They struggle because strategy, decision-making, and execution aren’t connected.
I help leadership teams fix that gap — using design as a strategic capability, not a decorative layer.
What I do
Product & Experience Strategy
Clarifying where to play, how to win, and what not to build — using tools like Roger Martin’s Strategic Choice Cascade to align vision, bets, and delivery.
Design Leadership & Org Design
Building and maturing design organisations: roles, rituals, governance, and decision frameworks that scale beyond individual heroes.
Complex Systems & AI-enabled Products
Designing platforms, workflows, and AI-assisted experiences in regulated, high-stakes environments — where trust and clarity matter more than novelty.
Selected work
A curated set of case studies highlighting how design decisions shape products, teams, and platforms at scale.
Thinking & writing
Below are some of my latest articles.
